SERP ranking or Search Engine Results Page ranking is basically the position a website appears in a search engines results page.
There are many different types of SERPS but three main categories
If you are running a website then most of your potential visitors will be provided by search engines and the better your SERP ranking then the more visitors you will receive.
It has been shown in a great number of user tests that just the top 3 SERP positions get over 35% of the search traffic and 75% of users never click past the first page
All the major search engines have vast amounts of data about the sites they index and for each search query they must rank these sites according to 100's of different criteria to provide what they see as the best and most useful results.
They deliberately don't disclose how their ranking methods work to prevent manipulation and are constantly changing or fine tuning the weight of criteria to produce more relevant results.
However over years of careful study, the online community has managed to narrow down the most important and influential factors:
In December we were notified by a company that they had registered our name "SERPLAB" as a trademark in the UK and informed us that we needed to stop using it!
After getting legal advice we decided that rather than risk the service in a long legal dispute possibly costing 1000's of $ and countless hours of stress over just a name, it would make more sense to focus on important things (like finishing the final version) and agreed to rebrand.
As of the 7th of June we will be changing to the domain https://www.serprobot.com and our name will switch to SERPROBOT - Everything else will stay the same!
We will be redirecting anyone who visits www.serplab.co.uk so even if you forget you will still be able to find us :-)
All APIs will continue to work on the old domain (serplab.co.uk) and on the new one so your existing integrations won't break and will not need updating.
SEO or Search Engine Optimisation is a vast topic and there are many theories on how to achieve the coveted #1 search engine position, but basically it boils down to two distinct areas: on page optimisation and link building
This is the process of creating a well designed, user friendly, relevant and useful site which is targeted towards a specific niche and targeting specific terms i.e. "SERP CHECKING".
There are specific best practices to be observed and basic guidelines to be followed which are beyond the scope of this but you can find more info and a good free site test at WooRank SEO checker - N.B these are just guidelines and provide basic a benchmark to ensure no grave mistakes have been made, a site can rank #1 with many items these testing sites flag as major problems.
Search engines treat incoming links to your site as votes for how relevant it is. The text used for these links is the strongest signal all search engines use to rate your sites relevance to search queries.
Links are rated by the relevance and authority the linking site has and the more relevance the link will pass. So good high quality links are by far the best way to get a SERP ranking position.
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Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.
Any new features or content which are added to the current site shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
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We may collect and receive information about users of our Services ("users," "you," or "your") from various sources, including: (i) information you provide through your user account on the Services (your "Account") if you register for the Services; (ii) your use of the Services; and (iii) from third-party websites, services, and partners.
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However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you; (ii) where the processing is in our legitimate interests and not overridden by your rights; or (iii) where we have your consent to do so. We have a legitimate interest in operating our Services and communicating with you as necessary to provide these Services, for example when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.
In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
You may access other third-party services through the Services, for example by clicking on links to those third-party services from within the Services. We are not responsible for the privacy policies and/or practices of these third-party services, and we encourage you to carefully review their privacy policies.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
If you are a registered user, you may access certain information associated with your Account by logging into our Services or emailing email@example.com. If you terminate your Account, any public activity on your Account prior to deletion may remain stored on our servers and may remain accessible to the public.
To protect your privacy and security, we may also take reasonable steps to verify your identity before updating or removing your information. The information you provide us may be archived or stored periodically by us according to backup processes conducted in the ordinary course of business for disaster recovery purposes. Your ability to access and correct your information may be temporarily limited where access and correction could: inhibit SERPROBOT's ability to comply with a legal obligation; inhibit SERPROBOT's ability to investigate, make or defend legal claims; result in disclosure of personal information about a third party; or result in breach of a contract or disclosure of trade secrets or other proprietary business information belonging to SERPROBOT or a third party.
If you are a resident of the EEA, you have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
You can use some of the features of the Services without registering, thereby limiting the type of information that we collect.
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- p.s. its good karma too ;-)
All your SERP related questions answered, further information about how we check your rankings and make sure you get the most accurate results.
It has taken our blood sweat and tears to bring you the best SERP checking tool we could make, but if you think we could improve something or you just want to say thanks then leave us a message.